Beauty lovers rejoice! Whether you want to discover our latest lustworthy make-up launches, need skincare suggestions or simply want to browse our beauty must-haves, you’ll find everything your face and body desires below. From essential false lashes, beauty tools and fresh fragrances to pampering bodycare and fun bath fizzers, scroll on to see more…

This Just In

Fruity Beauty

Our Core Ranges

Hot Right Now

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Cruelty Free International

All of our own-brand PS… Primark cosmetics including make-up, skincare and haircare are free from animal testing and carry the Cruelty Free International Leaping Bunny accreditation, the most trusted cruelty free certification for non-animal tested cosmetics.

Vegan Society

PS.. beauty range offers a wide range of Vegan Society registered products. Look for the internationally recognised sunflower trademark on pack. This means that it contains no animal or animal-derived ingredients and neither does any of the processing aids used in its manufacture.

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Glitter logo

Bio Glitter

All of our glitter products use an eco-friendly glitter created from plant-based materials, which is proven through testing to rapidly biodegrade in the natural environment.


Our wipes are made from 100% plant-based fibres and are certified as biodegradable, carrying the PEFC logo for the Programme for the Endorsement of Forest Certification, an internationally recognised standard so that you, our customers, know the material used to make them comes from sustainably made forests. Wipes are >90% biodegradable in 15 days in accordance with standardized test method ASTM D5511.

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Naturals logo


Our PS…Naturals range brings our customers a fully vegan-certified collection of cosmetic products that customers can use from dawn to dusk. Each product contains at least 90% ingredients of natural origin, such as organic Coconut Water and Australian Kakadu plum, to help Primark customers look and feel amazing. PS.. Naturals Accessories consist of only 100% natural materials.